BETTY
ZHONG

Designing for humans, driven by empathy.
Senior product designer who loves turning complex problems into things people actually want to use.

See my work About me →
Product Strategy✦B2B Product Design✦Enterprise UX✦Data Visualization✦Information Architecture✦Interaction Design✦Accessibility (WCAG)✦Design-to-Code Workflows✦AI-Assisted Design✦ Product Strategy✦B2B Product Design✦Enterprise UX✦Data Visualization✦Information Architecture✦Interaction Design✦Accessibility (WCAG)✦Design-to-Code Workflows✦AI-Assisted Design✦
Selected work2022 – 2026
Enterprise · Commerce
Optimization insights
Designed a unified analytics experience that transformed fragmented optimization data into actionable business insights, helping shape future product strategy.
Data analyticsStrategy
— coming soon
Enterprise · Platform
Notifications framework
Consolidated 3 separate client experiences into a unified, reusable notifications system — balancing real-time security alerts with long-term engagement goals.
SystemsScalability
↗
Enterprise · Internal Tools
Admin experience
Designed and shipped an internal onboarding platform in two weeks during a surge in new clients — streamlining banker workflows at scale.
Rapid deliveryExecution
↗
Consumer · Mobile
Consumer digital redesign
Redesigned a consumer-facing digital experience for senior users — improving accessibility, usability, and responsiveness across a large-scale site.
AccessibilityUsability
↗
About me
Making complex problems feel straightforward.

From internal banking tools to customer-facing experiences, I design products that help people accomplish what they need without unnecessary friction. I enjoy untangling messy problems, finding clarity in ambiguity, and turning ideas into experiences people can actually use.

More about me ↗
Currently
Senior Product Designer
Fintech · Enterprise UX
Background
UC Davis, Cognitive Science
3.8 GPA · Class of 2022
When I'm not designing
Pottery throwing 🏺
Half my days at the wheel making cool things with clay.
Let's make
something good.
Get in touch ↗made with love 💕 & lots of boba 🧋
BETTY
ZHONG
Senior Product Designer

Designing complex enterprise products — making things humans want to use.

My story
Making complex problems feel straightforward.

From internal banking tools to customer-facing experiences, I design products that help people accomplish what they need without unnecessary friction. I enjoy untangling messy problems, finding clarity in ambiguity, and turning ideas into experiences people can actually use.

Working in a large financial institution taught me how to design at scale — navigating layers of stakeholders, holding quality through complex engineering constraints, and caring about accessibility as a baseline rather than an afterthought.

Lately I've been leaning into AI-assisted design workflows — using generative prototyping to move faster through ambiguity. It's become a real part of how I work, not just a thing I tried once.

How I work
Careful, collaborative, kinda stubborn
I'll push back when something doesn't feel right. Nicely, but I will.
Currently exploring
AI-native design workflows
Claude, generative prototyping, design-to-code — daily, not just occasionally.
Education
UC Davis, Cognitive Science
3.8 GPA · Class of 2022
Experience
Jan 2025
— Present
JPMorgan Chase & Co.
Senior Product Designer
  • Designed a client-centred dashboard vision that directly shaped platform strategy and future investment priorities
  • Led end-to-end design of a reusable notifications framework, consolidating 3 client experiences into a unified system and reducing design fragmentation across teams
  • Established accessibility standards and design specifications that improved implementation accuracy and reduced front-end rework
Jul 2022
— Jan 2025
JPMorgan Chase & Co.
Product Designer
  • Designed and shipped an internal client onboarding platform in two weeks to support a sudden surge in demand, streamlining banker workflows at scale
  • Built a library of reusable design patterns that reduced duplicate work and improved cross-product consistency
  • Facilitated stakeholder workshops and discovery sessions to align product direction and advocate for user-centered decisions
Jun 2022
Contract
Campbell Ewald
UX Specialist
  • Redesigned a consumer-facing digital experience, improving accessibility, usability, and responsiveness for senior users
  • Created a reusable design toolkit that established consistency across a large-scale website redesign
Sep 2021
— May 2022
SchedGo
UX Designer
  • Designed the mobile experience for a class scheduling platform used across multiple university campuses, helping students manage academic planning more efficiently
  • Partnered with developers to translate design concepts into implemented features and ensure a cohesive user experience
  • Redesigned key desktop workflows to improve usability, streamline common tasks, and create a more intuitive experience for users
Apr 2021
— Aug 2021
Design Interactive
Design Associate
  • Collaborated with other designers during a six-week design sprint to create a housing solution for college students
  • Synthesized insights from user interviews and surveys to inform design decisions and improve the user experience
  • Led the development of mid- and high-fidelity designs, translating research findings into interactive prototypes
Skills & tools
Product StrategyDiscovery, vision, roadmap influence
B2B Product DesignEnterprise platforms, internal tooling
Enterprise UXComplex, regulated, high-stakes
Data VisualizationFinancial dashboards, analytical tools
Information ArchitectureNavigation, mental models, hierarchy
Interaction DesignMotion, micro-interactions, flows
Accessibility (WCAG)AA/AAA, inclusive design patterns
Design-to-Code WorkflowsFigma, dev mode, HTML/CSS handoff
AI-Assisted DesignClaude, generative prototyping, rapid exploration
Outside of design
🏺
Pottery throwingSpend half my days at the wheel making cool things with clay.
🐾
Dog mom to Boba9-year-old half corgi, half pekingese. He's the reason the portfolio password is what it is.
🎨
Figma enthusiastParty invites, birthday cards, drink menus. If it can be designed, it probably should be.
🩷
Pink is my dopamine hitMost of my belongings share a color palette. Intentional. Consistent. Very "Betty."
Let's make
something good.
Get in touch ↗+1 415 260 1317 · bettyzhong.com